Case Studies

Influencer Case Study
In an era where overtourism’s scars fuel a global shift toward regenerative travel—where destinations actively restore ecosystems, cultures, and communities—Hawaiʻi emerges as a pioneering beacon

Market Development: Asia Pacific Outbound Tourism and Greater China’s Travel Trends
Asia Pacific Outbound Tourism Market The Asia Pacific outbound tourism market experienced robust growth in 2024, with sales increasing at a compound annual growth rate

Mobile Commerce: WeChat Mini-Program Strategy for a Global Multinational
Background: Expanding into the Chinese Market A publicly listed global multinational company sought to deepen its penetration into the Chinese market to capture the growing

Mobile Payment in Tourism: Capturing Greater China, Japan, and Korea Markets
The Rise of Mobile Payments in Asia Pacific Tourism Mobile payments have become a cornerstone of the tourism industry, particularly in capturing the spending power

MICE Market Trends
Asia’s MICE Market Trends in 2024 The Meetings, Incentives, Conferences, and Exhibitions (MICE) market in Asia has solidified its position as a global leader, contributing

Social Commerce
In 2017, a publicly listed global multi-national company wanted to open and develop new business channels to capture the Chinese customer. The company was already

Destination Marketing Strategy for Capturing the Chinese Outbound Market: Integrated Digital Marketing
Background: Expanding Our Reach in the Chinese Market As a global leader in destination services, we sought to deepen our penetration into the Chinese market

Sports Event and Partnership Strategy for Global Golf Tournaments
Background: Elevating Brand Presence Through Sports Sponsorships We partnered with a publicly listed multinational company to enhance its brand visibility through sponsorships of major golf

Integrated Resort Marketing Partnership for Japan IR Bid
Background: Driving Tourism to Nagasaki’s Integrated Resort In support of a Hong Kong-listed company’s bid for a major integrated resort (IR) in Nagasaki, Kyushu Island,

Market Research Survey Strategy for Asian Travel to Island Resort Destination
Background: Understanding Asian Travel Trends We partnered with Trip.com, to conduct market sentiment surveys, providing insights into Asian outbound travel trends to Island Resort Destination