Services
Services
Destination
Marketing
Asia’s outbound travel market is evolving rapidly, with rising demand for authentic, high-value experiences. National Tourism Boards, states, regions, and cities need tailored strategies to reach Asian audiences who are digitally savvy, diverse, and segmented by culture and language. A&E Co. specializes in bridging these gaps — creating campaigns that resonate across the Greater China market (Simplified and Traditional Chinese) as well as Japan and Taiwan (Line), Korea (KakaoTalk). We help destinations grow brand visibility, activate new source markets, and build long-term engagement with trade, media, and consumers.
Services Include:
- Market Research & Brand Strategy
- Integrated Digital / Social Media Strategy
- UGC Development
- Trade, Media FAMs & Events
- MICE Sales & Marketing
- PR Services & Coverage Evaluation
- Customer Research & Surveys
- Crisis Management
Hotels,
Food & Wine Solutions
Hospitality and culinary industries face fierce competition in Asia, where travelers seek not only luxury but also cultural authenticity and localized experiences. Hotels and resorts must integrate storytelling, while food & wine brands need to align with lifestyle trends that resonate differently across Greater China, Japan, and Korea. A&E Co. designs campaigns tailored to each market’s travel and dining behavior, ensuring strong positioning in the competitive luxury and lifestyle segments.
Market Research and Analysis
Strategic Planning
Social Media Strategy
UGC Development
Trade Mission Coordination
Exhibition & Event Management
MICE Sales and Marketing
Brand and Trade Events
Trade & Media Familiarization Trips
Customer Feedback and Sentiment Surveys
Crisis Management
Airlines & Cruise Lines
Airlines and cruise companies are at the frontline of Asia’s outbound travel boom, but entering or re-establishing presence in competitive markets like Greater China, Japan, and Korea requires precise strategies. We help carriers build recognition, grow passenger loads, and strengthen distribution networks through a mix of B2B and consumer-facing campaigns. A&E Co. develops route launch strategies, localized storytelling, and partnerships with OTAs and non-IATA agencies to maximize market penetration, while adapting messaging into both Simplified and Traditional Chinese for cross-regional resonance.
- Integrated Digital/Social Media Strategy
- Partnership with key travel agencies and MICE operators
- Direct promotion to NON-IATA agencies
- E-commerce activities through airline website
- Trade, Media FAMs and Events
- PR services and coverage evaluations
- Market Intelligence, research and analysis
- Customer Feedback Review Surveys
- Crisis Management
Shopping & Attractions
Shopping and attractions remain major motivators for Asian travelers. Visitors from the Greater China marketplace high value on luxury shopping, while Japanese and Korean travelers often prioritize cultural immersion and curated experiences. Positioning retail hubs, theme parks, and cultural attractions as “must-stop” destinations requires deep cultural understanding and strong travel trade partnerships. A&E Co. works with duty-free operators, lifestyle brands, and attractions to integrate with airlines, OTAs, and MICE channels, while tailoring campaigns for Greater China, Japan, and Korea with localized content and platform engagement.
- Market Research and Brand Strategy
- Integrated Digital/Social Media Strategy
- (UGC) User Generated Content Development
- Trade, Media Fams and Events
- MICE Sales and Marketing
- PR services and coverage evaluation & analysis
- Mystery Shopper Services
- Customer Market and Brand Positioning Surveys
- Crisis Management
Celebrity & Influencer Management
In Asia, KOLs, influencers, and celebrities play a decisive role in shaping brand perception and driving conversion. However, markets differ significantly — from Douyin and RED in Mainland China, to Line in Japan and Taiwan, and KakaoTalk in Korea. A&E Co. leverages AI-driven influencer platforms and a comprehensive regional network to recommend and manage partnerships that fit each client’s brand DNA. We specialize in crafting campaigns that deliver measurable results, using regionally adapted content to resonate across language, culture, and platform.
- Celebrity & Influencer outreach and management
- Content collaboration, development with celebrity and influencer
- Advanced targeting and constant optimization
- Measurable business results